Privacy policy

Last updated: October 2, 2025

SKITRUCK operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, as a customer, with a personalised shopping experience (hereinafter referred to as the “Services”). Equinox outdoor is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or carry out any other transaction, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in this Privacy Policy.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

  • Contact information, including your name, address, billing address, shipping address, phone number and email address.
  • Financial information, including credit card, debit card and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.
  • Your communications with us, including information you provide in your communications with us, for example when you contact customer service.
  • Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
  • Usage information, including information about your interaction with the Services, including how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
  • From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, customising and improving the Services. We use your personal information to provide you with the Services, including to fulfil our contract with you, process your payments, process your orders, remember your preferences and the items you are interested in, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate any returns and exchanges, allow you to post reviews, and create a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal information to make the Services more relevant to you and improve them accordingly.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising and promotional communications by email, SMS or post, and to show you online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding fraudulent, illegal, dangerous or malicious activity, protect public safety and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password or any other login credentials with anyone.
  • Communicating with you. We use your personal information to provide customer service, respond to your requests, provide you with effective services and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery proceedings, potential or ongoing litigation, or other legal proceedings, as well as to enforce our terms or policies or investigate potential violations of them.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. These circumstances may include:

  • With Shopify, service providers and other third parties who provide services on our behalf, such as IT management, payment processing, data analysis, customer service, cloud storage, order processing and shipping.
  • With business and marketing partners in order to provide you with marketing services and advertisements. For example, we use Shopify to support personalised advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing content based on your online activity across different merchants and websites.
  • When you instruct us, submit a request to us or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • With our affiliates or more generally within our group of companies.
  • As part of a business transaction such as a merger or bankruptcy filing, to comply with any applicable legal obligation, including in response to subpoenas, search warrants or similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services. Information that you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the one in which you reside, in order to provide and improve the Services. In addition, in order to protect, develop and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our Store, as well as with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including for responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and about the rights available to you, you can consult Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights relating to your personal information here Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or that we do not control, we recommend that you review their privacy and security policies and other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness or reliability of the information contained on these websites. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without any restriction on its use by us or by a third party. The inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or their owners or operators, unless otherwise stated on the Services.

Children’s data

The Services are not intended for use by children and we do not knowingly collect personal information from children who have not reached the age of majority in your jurisdiction. If you are the parent or legal guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms are defined under applicable law) personal information relating to individuals under the age of 16.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. Furthermore, any information you send to us may not be secure while being transmitted. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need to retain the information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes or enforce any other applicable agreement or policy.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may refuse your request to the extent permitted by law.

  • Right of access/right to information. You may have the right to request access to the personal information we hold about you.
  • Right to deletion. You may have the right to request the deletion of the personal information we hold about you.
  • Right to correction. You may have the right to request the correction of inaccurate personal information we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request that it be transferred to a third party, in certain circumstances and subject to certain exceptions.
  • Managing communication preferences. We may send you promotional emails. You can choose to stop receiving them at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, for example regarding your account or orders you have placed.

If you are a resident of the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those listed above:

  • Right to object to and restrict processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
  • Right to withdraw consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before it was withdrawn.

You may exercise these rights through the relevant sections of the Services or by contacting us using the contact details provided below. To learn more about Shopify’s use of your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/fr.

We will not penalise you for exercising any of these rights. We may need to verify your identity before processing your requests, to the extent required or permitted by applicable law. In accordance with applicable law, you may appoint an authorised representative to request that your rights be exercised on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authorisation you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the time limits required by applicable law.

Complaints

If you wish to make a complaint about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to challenge our decision by contacting us using the contact details provided below, or by submitting a complaint to the relevant data protection authority in your region. For the EEA, you can find a list of data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or, where applicable, any equivalent agreement issued by the competent UK authority, unless the data transfer is made to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us at , email us at direction@skitruck.fr or contact us at 101 Cours Jean Jaurès, Grenoble, 38000, FR. For the purposes of applicable data protection legislation, we are the controller of your personal information.